Fishing Cat is a wine brand for which I redesigned a label in my Typography III course. I then created a fishing cat alcoholic seltzer that was targeted towards a younger audience for a wider range of attraction to the brand. I targeted this specific audience using bright colors and a fun and creative approach to the typography. I created a new logo for this brand and then designed two seltzer flavors, in-store signage, business cards, an outdoor tent, pins, cups, and a bag.
