https://www.youtube.com/watch?v=s209ekELStg
Project Abstract:
Harvest is a cookbook and subscription service designed to make cooking feel fun, approachable, and genuinely exciting. Created for young adults, especially those just out of college or in their early to mid-twenties - Harvest is for anyone who wants to cook more but isn’t sure where to start. Its goal is to offer an inviting, stress-free starting point that makes the kitchen feel like a place of creativity and empowerment.
Harvest embraces creativity in every corner, from its vibrant color palette and carefully chosen typograph system to its playful, hand-drawn illustrations and brand mascot. The brand weaves together photography, color, and illustration to create a warm, whimsical, and cohesive visual identity that feels joyful and intentional and makes young home cooks want to know more!
What sets Harvest apart from a traditional cookbook is its curated subscription service. Each month, users receive a thoughtfully packaged collection of ingredients, tools, recipe cards, and more - everything that could be needed to begin building a well-stocked pantry, a functional cooking tool collection, and foundational cooking knowledge.
With its colorful, playful design and thoughtful storytelling, Harvest invites new home cooks to step into the kitchen with confidence. It’s not about perfection—it’s about exploration, creativity, and making
