Mashup Advertisement
Analogy Advertisement and Mascot
Mascot
Analogy Advertisement
This project consisted of creating two advertisements for a brand and a mascot. I chose Owala, a water bottle brand that has recently become popular. We were tasked with creating two different types of advertisements: an analogy and a mashup. For my analogy, I created the phrase "Light up your day with Owala" and photoshopped the water bottle to act as a light source to deliver the message. For my mashup, I chose to play off the fact that Owala has dozens of fun color options and created the phrase "Your choice, your look. Which Owala colors will you add to your palette?" The water bottle spills paint onto a painter's palette to connect this idea to the design.
