I created Seattle Storm, a minor-league sports franchise that reflects its hometown values and culture. I created a ferocious storm cloud with lighting to reflect the fierce and stormy nature of Seattle and its basketball team. The color blue was used as a defining symbol of the brand, implicative of the blue skies and the blue rain that routinely falls over the city. I designed the team logo, brand style guide, uniforms, trading cards, merchandise, and social posts.
